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Ex-Dolphin Sims Launches Couwalla Savings App


Meet avid coupon clipper and former Miami Dolphin Keith Sims and other former Miami players at Westfield Broward Mall on Saturday.



New South Florida-based Couwalla app offers restaurant and retail coupons on your smartphone.

Sims and his former NFL teammates Troy Drayton, Troy Stradford and Mark Higgs will be at the Plantation mall to launch Couwalla, a new savings app for smartphones.

Stop by the family-friendly event to meet the players from 2 to 4 p.m. at the JC Penney Court. The first 400 attendees to show the downloaded app on their smartphone gets a free $5 Westfield gift card.

The free iPhone and Android mobile savings app, launched Jan. 8 by Fort Lauderdale based Couwalla, delivers retail and restaurant coupons, rewards and special discounts to smartphones (text AFC to 30241 for a link).

Sims, a self-professed serial saver known as “Coupon Keith,” is an veteran offensive lineman for the NFL who played for the Dolphins from 1990-1997.

Sims, who recently moved from Davie to Georgia, is Couwalla’s spokesman and an investor.

“We’re thrilled to launch Couwalla and have Keith Sims, a three-time pro-bowler for the beloved Miami Dolphins, on board to tell his story of savings,” said Jay Bernstein, Couwalla CEO, in a release.

“Couwalla is excited to be first to offer Broward, Dade and Palm Beach counties with a mobile coupon wallet that provides consumers with substantial savings from local stores and national retailers.”

Saturday’s event benefits the Alzheimer’s Family Center in Margate.

Westfield Broward Mall is at 8000 W. Broward Blvd., Plantation, 954-473-8100,